Organic and Paid Content

Organic Content

Organic content is content shared on your company’s social media page (Facebook, Instagram and TikTok), publishing content on these platforms is free. This type of content is important for any small business for the following reasons;

1. Demonstrates legitimacy of the business

Although it may feel superficial, having quality content on your social media platform indicates that your small business is functional and ready to receive clients.

2. Builds a relationship with customers

Most customers will not buy from your business the first time they interact with it. You need to keep reminding them that you are still in business, ready to serve them when they are ready to buy from you. You remain top of mind by consistently appearing on their social media feed with meaningful content.

3. Gives you an opportunity to educate your potential customers

Educating your customer positions you to be different from your competitors. While your competitors keep repeating how great their product/service is, you can stand out by teaching your potential customer everything they need to know to make the best decision for themselves.

We understand that consistently posting organic content is a powerful tool that can help you grow your business. That’s why we offer social media content services that will ensure you stand out from your competitors, get you more clients, and ultimately help your business to become more profitable.

On the other hand, posting organically has significant challenges that every small business owner should be aware of

1. It takes time to see results

It’s not possible to give an exact number on how long it will take for your small business, but it could be anywhere between 3–12 months. This means that many times it will feel and seem like there are no results for the work you are doing.

2. Another activity added to an already busy schedule

For small businesses, there is usually already a lot of work to do. Adding to the table, the need to post consistently can be challenging and typically results in poor quality or inconsistent work.

We know small business owners have a lot on their plate, our social media content management services that will take this load off you so you can focus on providing quality services to your clients.

3. Identifying content that keeps your audience engaged

When posting organically, you want to ensure your content is interesting to your customer. Many small businesses do not know who their customer is, so there is a misalignment between what they are saying and what is relevant to the customer.

If you’d like to know who your customer is, check out the list of questions to ask to get to know your customer. You can also read our article on how to create content that keeps your client engaged for more practical tips.

If you're a small business owner looking to create better organic and paid content so you see your business grow, Book a call so we can walk you through our process.

We would love to help you!

Paid Content

There are many types of paid content, in this context we are referring to ads published on the various social media platforms. Ads guarantee a certain volume of views on services/products your small business sells. Unfortunately, there is no guarantee on conversion of these views to sales.

Paid ads are beneficial to small businesses for the following reasons

1. It is a quick way to get clients

This usually works best when selling direct to consumers as opposed to businesses. This is a better alternative, given that organic content takes a long time to provide you with the results you need

2. Scale your business faster

When you are able to acquire clients faster you can grow in size. This means you can open other branches, create new services/products. Therefore, paid ads not only save you time but also get you more money in the long run.

To get the return on your investment that you require in the limited time, your Ads need to run professionally, adjusted regularly to ensure you are responding to what the audience is looking for. Because we understand that this can be a time-consuming and sometimes complex process, that’s why we offer our Ads creation process, which takes the burden off of you.

Paid ads are not a magic wand that will change everything in your business. There are some downsides that every small business owner should consider. They include

1. The financial cost.

Paying for ads means that for them to continue working, the small business needs to keep paying for them. This is significantly different from organic content, which is not only free but can continue to be profitable even when you stop posting for a while

2. The complexity around running ads that convert.

Many small business owners usually create Ads and hope that the social media platform will work the magic of bringing them the leads they need. Although this is partially true, there is a lot of work that the person running the Ads need to put in to make sure they are consistently getting results

If you're a small business owner looking to create better organic and paid content so you see your business grow, Book a call so we can walk you through our process.

We would love to help you!

Organic content benefits

Paid Vs Organic content

Mistakes to avoid when creating organic content