4 ways to create content that keeps your audience engaged

• Know who you're talking to

This is an important step because you can create content that they can relate to. Your content should not be relevant to everyone, only the people you’re targeting. Every small business owner should keep learning about their client as they grow.

Check out the list of questions to ask your customer to get started on the journey.

• Speak about what they care about

Once you have a clear picture of who your customer is, you can then speak about the subjects that they care about. For example, if you offer house cleaning services, your client might care about how to maintain a clean carpet or the best products to use to remove certain stains. So this is exactly the kind of content you should produce, content that educates them of what they are already looking to do.

Once you understand what your client cares about, you many realize that there will be some things that are not directly related to your product or service eg. If you own a cleaning business, you may find out your clients are busy people that do not have enough time to get to cleaning. Therefore, you can create content around managing time, quick hacks that they can use to keep their homes clean.

We understand that having a plan and being intentional with it can be challenging. That's why we offer our social media content management services to take this burden off your plate.

Book a call to get started!

• Offer a solution

The third step is to offer a solution, which would be the product or service that you are offering. Once you do this, you position yourself as the most trusted and reliable person to work with. Every small business owner should understand that business transactions happen on the foundation of trust, the more trustworthy you are, the more likely you are to attract new business

• Show your personality

With the increase in the use of influencers to promote products, it’s clear that the public relates to personalities. So allow people to know who you are through showing your face in videos and in pictures.